Japan Tobacco International Bangladesh Head Office

Client: Japan Tobacco International (JTI) Bangladesh
Location: Gulshan, Dhaka, Bangladesh
Photography: Sun Communications
Year: 2019

JTI – Japan Tobacco International is the international tobacco division of Japan Tobacco, a leading international tobacco product manufacturer. The company is headquartered in Geneva, Switzerland and sells its brands in 120 countries. The murals are designed for JTI Bangladesh headquarters at Dhaka.

One of the two murals focus on the ‘Vision 2030’ of JTI which supports the United Nations’ Sustainable Development Goals (SDGs). JTI emphasizes four focus areas which are considered to be essential for the sustainability of business and set a number of priorities. The focus areas are: Products and services, People, Supply chain & Regulatory environment and illegal trade.

The Intention was to create an artwork focusing on the identity, goals and vision of JTi as well as the urban life and local life style of tea stall and cigarettes with vibrant colors and playful shapes.

The mural for the cafeteria depicts playful activities and lifestyle of urban youth with brand slogans embedded within. The intention was to create a breathing vibrant ambiance for the employees amidst the corporate routine life.