Camel

Camel is an American brand of cigarettes, currently owned and manufactured by the R. J. Reynolds Tobacco Company in the United States and by Japan Tobacco outside the U.S. In celebration of their 111th anniversary, we were tasked to create 6 vibrant illustrations which were stitched together to form an interactive infinite zoom experience for the customers in their retail shops. The illustrations depict how Camel has been around throughout the different eras and achievements of human history and how they were inspired by them.