50 Years of BRAC
Client: BRAC
Year: 2022
The Bangladesh Rural Advancement Committee (BRAC) is a non-governmental organization founded in Bangladesh in 1972. BRAC is creating opportunities on human rights & social empowerment, education & health, livelihood, environmental & disaster preparedness in many countries.
The aim of their brand identity was to characterize a more powerful, compelling and different way of talking about BRAC. To focus on what the brand stands for and communicate what they do and say to their target audiences in a way that helps people recognise that BRAC is different and effective, relevant and appealing.
20 visuals and 1 mural were created focusing on their core elements : vision, mission, values and their DNA. To name a few the visuals created, showcase their holistic approaches, their way of unlocking the potential of people and communities, their approach of learning by doing and so on.
